Social Media
KOC HUB
An all-in-one platform for data-driven e-commerce insights with user-friendly dashboards and admin tools for efficient management
My Role
Web App Development Data, Analytics & AI
Duration
6 months
Tools
Figma, Miro, Visual Studio, GA
Overview
Maybelline, known as Maybelline New York, is a cosmetics brand specializing in affordable makeup products. Maybelline has expanded to more than 129 countries worldwide and has since become one of the most beloved cosmetic brands in Vietnam. For their influencer marketing strategy, Maybelline Vietnam needs to collaborate with hundreds of Key Opinion Consumers (KOCs) .
01 An automated system with: Data-driven Decision Making: Predict potential KOCs and evaluate KOC results
02 Time and Resources Optimization: Help the company save time and resources
03 Revenue Enhancement: Promote marketing effectiveness and contribute to revenue growth for the business
Results
01 Real-time Data: Update KOC data continuously
02 Data Measurement: Automatically measure and accept KOC results
03 Revenue Enhancement: Promote marketing effectiveness and contribute to revenue growth for the business
